This will be a quick episode.

Getting started on YouTube can be a humbling experience… 

Especially if you don’t have a strategy.

I recently worked with a client who was a little lost. 

Chris was having problems—he had been posting YouTube videos for nearly a year and hadn’t gained many views or subscribers.

He thought he had tried everything, but after a year, it felt like trying to squeeze water from a rock. 

He was frustrated at having so little to show for his efforts, and when we reviewed his work, it was clear he had been trying.

So he booked a one-hour consultation with me. 

Five minutes into the conversation, it became clear to us why Chris was fighting a losing battle.

I want to make it clear that Chris is a very clever guy. 

He graduated from college and now owns a gym. 

He’s been messing about in internet marketing for his fitness business for some years already.

He’s not new to this. 

He knows a lot. 

Yet, Chris had made a rookie mistake.

What he did was not unlike someone joining his gym and starting a weightlifting routine without a plan. 

They almost never get the muscles they want because they’re flying blind.

The same thing was happening with Chris.

He was posting videos without a strategy.

Now, he’s not alone. 

In fact, YouTube is full of people with exactly the same problem. It’s the single biggest reason why people fail on YouTube. 

Let me explain by drawing you a picture of what a typical YouTube strategy looks like for someone like Chris: