In the last few years, video has rapidly become more popular.

ESPN features video, news sites feature video, and you’ve seen all the social media platforms delivering more video as well. 

Because of this, video marketing will continue to become more popular.

In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance, and flexibility consumers want — all the while catering to their on-the-go lifestyle.

Just how big is video? 

It’s projected to claim more than 82% of all web traffic by the end of 2022. 

And guess who’s one of the biggest kings of video content? 

Yup, you guessed right. YouTube!

The other day, I was on a call with a client of mine. 

His name is Tristan and he has been going hard on YouTube for the past few months. 

He has already started to generate new leads and sales into his business.

There was one thing he said on the call that really stood out to me.

“Dude, I didn’t think YouTube would be such a goldmine,” he said. “I can’t believe I ignored it for so many years. If I would have known how effective it is I would have been using it all along.”

Now, I’ve been preaching this for years (since 2014 to be exact)… 

But it still amazes me how slow content providers are to come ‘round to my way of looking at things.

And it’s not just my way of looking at things — it’s the way one billion monthly users of YouTube think as well. 

That’s more than one in eight people on the planet — every month!