I’ve been using YouTube for a decade…
And I’ve experienced the best and the worst that the platform had to offer.
Before 2014, YouTube was not very useful to me.
Smaller businesses like mine stood no chance on YouTube against the mega content producers.
That’s because YouTube’s old algorithm favored view count.
It was about as nuanced as an elephant in a china shop.
Bigger businesses were able to hack it by simply sending large amounts of traffic to videos as soon as they were released.
This would inflate their views like a rocket taking off, and YouTube would rank them over all other videos.
There was no way that us little guys could compete, regardless of how good our content was.
That was until early 2014 when YouTube made a major algorithm switch that leveled the playing field.
YouTube’s algorithm no longer focused on view count but instead on a concept called Watch Time (which still reigns supreme to this day).
Basically the new shift meant that if people watched your videos, then YouTube would send them more traffic.
This changed the game for people like me.
Before 2014, I had a small channel, no traffic, and was creating videos with just an iPhone.
But suddenly, we could compete.
The algorithm shift allowed little, high-quality fish in the sea to be able to compete with the whales out there.
It was a game-changer.
YouTube was no longer a traffic competition, but a content competition.
And that’s a contest anyone can win.
Simply put: If you provide quality content on a consistent basis and give viewers a way to find you, then you will get traffic because your Watch Time will outperform the generic videos bigger companies usually post.
In episode 3, we will dive into a simple strategy you can follow that will help you find the right content to create and how to make it so that your videos become discoverable.
A link to that episode is currently in your inbox.
Go check it out.
Oh, one more thing…
This is the point of the ride where people start asking me if I have a full-blown course about growing on YouTube…
Because they are like… REALLY interested.
Signing up for that now is like hitting DOUBLE Nitrous.
I won’t judge you though.
I’d do the same thing.
But that’s just me…
What can I say? I’m a speed demon.
Even if you sign up I won’t remove you from my YouTube Money Map Follow-Up Sequence…
Can’t let you off the ride that easy…
I’m enjoying having you here.
Plus, there are some golden nuggets still available to you on this ride.