You’ve seen how to use my Charm Bracelet Strategy to create a game plan.
Now it’s time to create videos that people should want to watch to the very end.
We talked earlier about the importance of Watch Time and how it’s one of the key metrics in YouTube’s algorithm.
It’s great to get more videos watched…
But the right way to think about this is to get more of your videos watched.
Only then will YouTube share them with larger and larger audiences.
When creating videos, there are a few key things that you need to focus on to increase Watch Time.
First: Focus on one specific need in each video
This is a simple concept…
But it’s actually quite hard to do in practice.
That’s because you have so much you want to share with your audience — and that’s good!
What’s not good is sharing it all in the same video.
You might think that your audience would be willing to sit and watch everything because it’s all good.
But that’s not true, and I know it’s not true because of the Bracelet and Charm research.
People are not looking for “A full-body workout that tones your muscles and tightens your glutes while also improving your abdomen” because what they are searching for is “six pack abs in 6 weeks.”
In every video, you should only address that one Charm Keyword and do it in a way that’s compatible with what they are looking for.
If Chris creates a video for the charm keyword “six pack in 6 weeks,” then in that video he’s only going to show tips, tricks, and drills to help people get a six pack — in six weeks!
He won’t be talking about bench pressing and squatting.
There will be no mention of biceps and triceps.
And he definitely won’t talk about endurance training or the long- term health benefits of yoga.
Why? Because it’s simple.
People click on a video because they want to watch what the title says it’s about.
Adding more stuff gives viewers a reason to do the one thing you don’t want them to do: stop watching.
What will make them stay and watch until the end?
A laser-sharp focus on the one problem you said you had a solution to in your video.