I just did a quick Google search.
Take a look:
YouTube has over 2.3 billion monthly active users.
Those numbers are mind blowing.
But that’s not the half of it.
Here’s what makes YouTube even more effective than every other social media platform when it comes to growing a following — better than Facebook, Instagram, Twitter, and even better than TikTok (at least for now, TikTok is on YouTube’s ASS).
It’s the fact that YouTube is a search engine.
In fact, it’s the second-largest search engine in the world, right after its parent Google.
Being a search engine means the viewers that find your content are actively searching for solutions to their problems.
Read that again: “Actively searching for solutions to their problems.”
This is a game-changer!
It’s why YouTube traffic is the warmest of all traffic sources.
Warm traffic is the best type of traffic you can get to your website.
Let me explain how it works.
John Doe goes onto YouTube to search for a solution to a problem.
He finds a list of videos that YouTube recommends as being that solution.
He chooses a video and receives that answer he’s been looking for.
From that moment on, the problem solver is viewed as a hero!
The person in the video provided exactly what John Doe wanted and did it in a convincing, easy-to-follow manner that John Doe could watch.
They’ll also now assume that you have the answers to all their problems relating to that subject…
And what’s particularly important is that YouTube allows you to become the hero before you even make an offer to your prospect.
It doesn’t matter whether your offer is free or paid — you’ve already won them over with your content.
Remember, they found you.
You were there for them with exactly what they were looking for.
This is like magic…