If you’re an entrepreneur or a business owner and you aren’t using YouTube, there’s never been a better time than now.
That’s because YouTube recently invested 20 million dollars in educational content. That’s right. YouTube wants to push content that informs, explains, and problem-solves to the forefront of its platform.
After hearing that, you should be asking a ‘why’ question and a ‘how’ question. “Why are they doing this?” And, “How can I leverage this?”
The answer to the ‘why’ question is a little sad actually. They need a safe place for their big spenders to run advertisements. Quite frankly, advertisers (like the rest of us) are all tired of the malicious content plaguing YouTube.
Well, guess what — so is YouTube. It’s messing up their money. Nobody wants their advertisements to appear alongside bad videos. That’s why they’ve been removing channels left and right that violate policies, use profane content, and aren’t safe for children.
The answer to the ‘how’ question is much happier.
In a recent letter to creators, CEO Susan Wojcicki said YouTube’s actions were designed to “set a higher bar for what channels can make money on our site, REWARDING trusted, eligible creators.”
She’s talking about rewarding you.
While this has pissed off many creators — especially the ones terrorizing the platform — this is great news if you’re a business owner or entrepreneur that creates content that helps people.
That’s because right now — at this very moment — there’s a huge opportunity to grow your content on YouTube and simultaneously leverage your high-quality content to grow a lucrative business.
YouTube is looking to showcase channels that create “family-friendly” content. Specifically, educational content that they can trust will serve their large audience in the right way.
Over one billion people have used YouTube, and millions come to the platform every day to learn something, solve problems, or get information.
Why not be the one to teach them what they want to know, solve their problems, and give them valuable information? Becoming the authority in your market — all the while expanding your business into new and profitable realms.
Don’t believe me?
Put your eyes on this fact: Around the globe, the number of YouTube channels earning more than $100,000 continues to climb 40% year after year.
If you’re wondering how you can get started, be discovered, and start making real money with their platform, then you’re in the right place. That’s why I wrote this article for you!
Today, you’ll discover everything you need to know about packaging your valuable content so you get eyes on it.
But before you do, there’s something I need to get off my chest.
The thing you should know about me is that I’ve been on YouTube for nearly a decade — through all the ups and downs.
But I can honestly say that for my business — and the businesses I’ve partnered or work with…
YouTube has been my most consistent source of traffic and income the entire time.
Even when Facebook significantly cut down the reach of fan pages and skyrocketed ad prices, I continued to generate thousands of leads and sales a month.
Facebook’s actions actually forced many online businesses that had worked hard for years to develop their client base to shut down. Whereas my business — which was practically on autopilot at that stage — wasn’t affected at all.
I say practically because all I had to do was what I do best: Offer that high-quality content I mentioned earlier by uploading one or two YouTube videos a week.
That’s all it took to get those results.
So let me ask you just one question: Are you capable of creating just two simple videos a week — even if it’s just with your iPhone?
If so, YouTube could be just the platform you need to showcase your business.
Now, I don’t promise to tell you every little thing about YouTube and its algorithm — I don’t know every little detail. In fact, these days nobody actually does. Not even the people working there (believe me, I have a lot of friends working there).
The algorithm has grown so big and complicated that no one perfectly comprehends how it works, and they tweak it all the time.
But I will share this with you: I’ve developed strategies that are as foolproof as it gets for this platform. If you follow what I share with you today, you can drastically increase your results on YouTube, dramatically growing your business as a result.
I’m not saying it’s easy. It’s going to take time and hard work. But if you’re serious about growing your business and making a profit, it’s so worth it.
In this article, I’m going to make a clear case for why you need to be using YouTube to build your brand and business.
I’m going to approach this like a lawyer, and you’ll be a member of the jury. I’ll provide you with all the evidence and proof you’ll need so that, by the end of my closing argument, you can make a rational decision if you should be using YouTube for your business.
Not only will I be revealing how to get more views and subscribers, but I’ll also show you how to turn those views and subscribers into leads and sales.
My goal is to set you on the path to $100K/year of online revenue just by using YouTube. And what’s really great is that my digital strategy smoothly integrates into your current business strategy.
Even better — if you’re just getting started — is that you can use it as your primary marketing strategy. Either way, you’re going to love making money on YouTube.
Did I mention this will be free?
That’s right. Not a penny. You won’t have to spend a cent on traffic.
What I’m talking about is a completely organic and free traffic strategy.
But there’s some bad news that I have to be upfront with you about. This is not some magic pill or get-rich-quick scheme.
YouTube takes time and effort, just like any content marketing strategy. It doesn’t happen overnight, but that time and effort you put in will be well worth it.
Now, the question I’m sure you’re asking yourself is just how much effort? Are we talking about hiking up a local mountain or climbing Everest?
One answer comes from Neil Patel. He gets millions of visitors to his website each month through content marketing.
On his podcast, Russell Brunson said Neil Patel advised him to post content every day for an entire year and expect nothing to happen. Then, after that year, amazing results will hopefully come.
To me, that’s just way too long and too much to ask. I’m not really sure how you make enough money in that scenario to even eat ramen.
I don’t believe in get-rich-quick schemes, but a year is like a decade in the online world. I think you need a strategy that delivers results faster than that and isn’t a daily grind.
I want to reassure you that the YouTube Money Map does just that. My strategy doesn’t require you to hold your breath for a whole year waiting for results. And my strategy doesn’t require daily content creation for an entire year either.
Breathe easy. If you stick with me and follow everything I say, you’ll get amazing results faster and sooner without nearly as much work.
In fact, I predict that you’ll see clear, measurable results within the first 90 days. You’ll start to get more views, more subscribers, more leads, and most of all, more sales.
Because there’s nothing better for your business than making the cash register ring (especially if the leads are free)!
How can I make such a bold prediction? Well, I’ve helped many clients achieve those exact results.
Take a look at the statistics from some of the businesses that we’ve helped (I’ve used the blue arrows on the graphs to demonstrate when we started working with them):
As you can see, results can happen much faster than you think. These clients were shocked at the growth they saw — literally massive increases in their views and subscribers after just a business quarter.
It doesn’t matter if you’re starting from scratch or if you’re already on the platform and experiencing some mild success. Once you install our strategies, you will see significant results — much faster than you think.
Don’t get me wrong — building your channel on YouTube is a long-term strategy.
It’s a sustainable business model that means you’ll be around for the long haul. But that doesn’t mean that there aren’t opportunities to see fast results.
In fact, the surest way to create a long-term sustainable business is by growing fast, since views feed more views and sales breed more sales.
And here’s the thing. Not only are these guys crushing it on YouTube, but they’re all generating six or seven figures a year straight from YouTube organic traffic.
I’m excited to reveal how we do it so that you can start implementing the YouTube Money Map immediately.
I do want to warn you, though — reading this once won’t suffice. To really understand the strategy I’m proposing, you’ll need to revisit it several times.
Let’s get started.
In the last few years, video has rapidly become more popular.
ESPN features video, news sites feature video, and you’ve seen all the social media platforms delivering more video as well. Because of this, video marketing will continue to become more popular.
In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance, and flexibility consumers want — all the while catering to their on-the-go lifestyle.
Just how big is video? It’s projected to claim more than 80% of all web traffic by 2019.
And guess who’s the king of video? Yup, you guessed right. YouTube!
The other day, I was on a call with a client of mine. His name is Tristan and he has been going hard on YouTube for the past few months. He has already started to generate new leads and sales into his business.
There was one thing he said on the call that really stood out to me.
“Dude, I didn’t think YouTube would be such a goldmine,” he said. “I can’t believe I ignored it for so many years. If I would have known how effective it is I would have been using it all along.”
Now, I’ve been preaching this for years, but it still amazes me how slow content providers are to come ‘round to my way of looking at things.
And it’s not just my way of looking at things — it’s the way one billion monthly users of YouTube think as well. That’s more than one in eight people on the planet — every month!
Those numbers blow me away every time I think about them. But that’s not the half of it.
Here’s what makes YouTube even more effective than every other social media platform when it comes to growing a following — better than Instagram, Twitter, and even better than Facebook.
It’s the fact that YouTube is a search engine. In fact, it’s the second-largest search engine in the world, right after its parent Google.
Being a search engine means the viewers that find your content are actively searching for solutions to their problems.
Read that again: “Actively searching for solutions to their problems.”
This is a game-changer! It’s why YouTube traffic is the warmest of all traffic sources. Warm traffic is the best type of traffic you can get to your website.
Let me explain how it works.
John Doe goes onto YouTube to search for a solution to a problem. He finds a list of videos that YouTube recommends as being that solution. He chooses a video and receives that answer he’s been looking for.
From that moment on, the problem solver is viewed as a hero!
The person in the video provided exactly what John Doe wanted and did it in a convincing, easy-to-follow manner that John Doe could watch.
They’ll also now assume that you have the answers to all their problems relating to that subject, and what’s particularly important is that YouTube allows you to become the hero before you even make an offer to your prospect.
It doesn’t matter whether your offer is free or paid — you’ve already won them over with your content.
Remember, they found you. You were there for them with exactly what they were looking for. This allows you to build a genuine — and lasting — relationship with your prospects.
When you post on most social media platforms, your reach with the posts usually withers and dies within the first few hours or days. You might make a big splash, but someone is coming up right behind you to make a bigger splash that will swamp yours in a second.
Indeed, most platforms rely on your posts getting swept away and ignored after just a couple of hours so that people will return to gobble up new content.
YouTube works in exactly the opposite way. Because YouTube is a search engine, its content is archived. That means the video you post today is discoverable months and even years from now.
Instead of being a ripple in the pond that quickly disappears, your content is like a treasure chest that never runs low. All you need to do is send more pirates to discover it.
And that’s where the YouTube Money Map comes in. We still have videos we posted years ago that continue to get thousands of views, subscribers, leads, and sales — all on autopilot.
I’ll be the first to admit, these results aren’t ordinary. But they are attainable for anyone that’s willing to put in the work.
By that, I mean that no one is going to go look for your video if it’s not content gold to begin with. But the bigger problem is that there’s lots of hidden treasure on YouTube that never gets found because no one left behind a map.
Remember how I said I had been on YouTube for a decade, and so I’ve experienced the best and the worst that the platform had to offer?
So I know what I’m talking about when I say that before 2014, YouTube was not very useful to me. Smaller businesses like mine stood no chance on YouTube against the mega content producers.
That’s because YouTube’s old algorithm favored view count. It was about as nuanced as an elephant in a china shop.
Bigger businesses were able to hack it by simply sending large amounts of traffic to videos as soon as they were released. This would inflate their views like a rocket taking off, and YouTube would rank them over all other videos.
There was no way that us little guys could compete, regardless of how good our content was. That was until early 2014 when YouTube made a major algorithm switch that leveled the playing field.
YouTube’s algorithm no longer focused on view count but instead on a concept called Watch Time.
There’s lots that changed in the new algorithm, but at its core, it meant that if people watch your videos, then YouTube will send them more traffic.
This changed the game for people like me.
Before 2014, I had a small channel, no traffic, and was creating videos with just an iPhone. But suddenly, we could compete.
The algorithm shift allowed little, high-quality fish in the sea to be able to compete with the whales out there. It was a game-changer.
YouTube was no longer a traffic competition, but a content competition. And that’s a contest anyone can win.
Simply put: If you provide quality content on a consistent basis and give viewers a way to find you, then you will get traffic because your Watch Time will outperform the generic videos bigger companies usually post.
In a second, I’ll show you how to provide quality content that your market will watch and enjoy.
But first, let’s talk about how to find the right content to create and how to make it so that your videos become discoverable.
Getting started on YouTube can be a humbling experience — especially if you don’t have a strategy.
We recently worked with a client who was a little lost. Chris was having problems — he had been posting YouTube videos for nearly a year and hadn’t gained many views or subscribers.
He thought he had tried everything, but after a year, it felt like trying to squeeze water from a rock. He was frustrated at having so little to show for his efforts, and when we reviewed his work, it was clear he had been trying.
So he booked a one-hour consult with us. Five minutes into the conversation, it became clear to us why Chris was fighting a losing battle.
I want to make it clear that Chris is a very clever guy. He graduated from college and now owns a gym. He’s been messing about in internet marketing for his fitness business for some years already.
He’s not new to this. He knows a lot. Yet, Chris had made a rookie mistake.
What he did was not unlike someone joining his gym and starting a weightlifting routine without a plan. They almost never get the muscles they want because they’re flying blind.
The same thing was happening with Chris. He was posting videos without a strategy.
Now, he’s not alone.
In fact, YouTube is full of people with exactly the same problem. It’s the single biggest reason why people fail on YouTube.
Let me explain by drawing you a picture of what a typical YouTube strategy looks like for someone like Chris:
They pull out their camera, hit record, upload the video, and nothing happens.
I asked Chris if he had done any research on what people were searching for on YouTube. He said he just “assumed” he knew what they wanted.
Rookie mistake. After all, “Assumption is the mother of all …”
So I asked Chris to partake in our “Family Feud” research exercise. I want you to do the same. Don’t worry — it will only take a second of your time. But it might be the most valuable moment you spend on the internet today.
Open up a notepad and write this question down.
If you surveyed 100 ideal customers and asked: “What would you type into Google or YouTube to improve at [PROBLEM YOUR BUSINESS SOLVES]?”
What would the three most likely answers be?
I’ll let you write them down really quick and then we’ll continue.
The Bracelet & Charm method is something we came up with four years ago.
I’ll explain it in a second, but first, did you come up with your three answers?
Let’s go over what Chris came up with:
1. How to get a sixpack
2. How to build muscle
3. How to get stronger
Next, remove “How to” or any added words that aren’t associated with the “keyword” that describes what your customer needs help with.
So the new list would look like:
1. Get a sixpack
2. Build muscle
3. Get stronger
These three keywords from your list are called your “Bracelet Keywords.” They’re the keys to the kingdom, my friends.
So here’s what you do next. Take your first bracelet keyword and go directly to YouTube. Start to type in your first bracelet keyword, but don’t finish. Leave the last letter off the end of the word, like so:
As you type, you’ll notice an automated list of “recommendations” below the search bar. This is called the “Google Autocomplete” function.
Remember, Google owns YouTube. They’ve seen a fair number of searches in their day (!) and want to help their customers get to the information they want — fast.
This function offers a prediction of what you’re searching for based on the popularity of previous user searches. Pretty cool, right?
Actually, it’s a gold mine. It’s a list of high-quality free data direct from the owner of YouTube.
Make a list of all of the Autocomplete recommendations that your market is searching for. These are your “Charm Keywords.”
Here’s what Chris discovered: People don’t just want a sixpack. They want it in a specific time frame:
*get a six pack in 3 minutes
*get a six pack in 1 week
*get a six pack in 30 days
*get a six pack fast
*get a six pack in a month
*get a six pack at home
*get a six pack in 6 weeks
*get a six pack in a week
Wow. The lights came on for Chris real quick after that.
Go through your three Bracelet Words and make a list of all the Charm Keywords Google so helpfully provides for you.
You can expect between 25–30 solid Charm Keywords that your market is clearly searching for.
Folks: These are real people (or should I call them customers?) that were looking for your content…
But they couldn’t find it because you hadn’t positioned it correctly.
And not just one or two customers — this is what most customers want when they go looking for your content.
Don’t get me wrong.
If you’re selling ice-cream and want to call your version of vanilla “Bob’s Best,” by all means keep doing so. But no one is going to discover your vanilla ice cream is the best when everyone is looking for “Old-Fashioned Vanilla.”
After you identify your “Charm Keywords,” you’re practically home.
Because each of the charm keywords is essentially begging you to make (or repackage) content for videos with that title.
You can probably come up with more than just three Bracelet Keywords as well, and you can create as many videos for each of the “Charm Keywords.”
Our Bracelet & Charm method gives you an endless list of content that you know your market is actively searching for.
Once you record your content and begin the upload process, be sure to include the Bracelet Keyword in the headline, in the description, and in the tags for the video.
Don’t leave anything to chance. You want to “zero in” and target people searching for this exact term.
Here’s an example of how we did it for a video from the Bracelet Keyword “Shoot A Basketball.”
Now that you know what videos to create, let’s cover some tips and tricks that will help increase the amount of time people watch your videos. Because as you know, your YouTube search ranking is tied to your watch time.
If you want to get your videos seen and suggested across the platform, it’s not enough to show people how to find the treasure chest. You’ve got to get them to dig inside to the very bottom.
You’ve seen how to use our Bracelet and Charm Method to create a game plan. Now it’s time to create videos that people should want to watch to the very end.
We talked earlier about the importance of Watch Time and how it’s one of the key metrics in YouTube’s algorithm. It’s great to get more videos watched, but the right way to think about this is to get more of your videos watched. Only then will YouTube share them with larger and larger audiences.
When creating videos, there are a few key things that you need to focus on to increase Watch Time.
This is a simple concept, but it’s actually quite hard to do in practice. That’s because you have so much you want to share with your audience — and that’s good!
What’s not good is sharing it all in the same video.
You might think that your audience would be willing to sit and watch everything because it’s all good. But that’s not true, and I know it’s not true because of the Bracelet and Charm research.
People are not looking for “A full-body workout that tones your muscles and tightens your glutes while also improving your abdomen” because what they are searching for is “six pack abs in 6 weeks.”
In every video, you should only address that one Charm Keyword and do it in a way that’s compatible with what they are looking for.
If Chris creates a video for the charm keyword “six pack in 6 weeks,” then in that video he’s only going to show tips, tricks, and drills to help people get a sixpack — in six weeks!
He won’t be talking about bench pressing and squatting. There will be no mention of biceps and triceps. And he definitely won’t talk about endurance training or the long-term health benefits of yoga.
Why? Because it’s simple.
People click on a video because they want to watch what the title says it’s about. That’s it.
Adding more stuff gives viewers a reason to do the one thing you don’t want them to do: stop watching.
What will make them stay and watch until the end? A laser-sharp focus on the one problem you said you had a solution to in your video.
Video length plays a massive role in audience retention and your channel’s Watch Time.
Your videos should be long enough to provide value but short enough to keep the viewer’s attention.
The biggest mistake people make is that they think this translates into creating short videos, which is another rookie mistake.
Wait, I don’t want to create videos that are short?
That’s right — most videos are too short to get the result you want. The trick is understanding why.
Think about it this way: If your videos are only 3–5 minutes long, then even if somebody watches the entire video, your Watch Time doesn’t have much potential.
But here’s the reality: Chances are viewers will only stay around for between 30% to 40% of your video.
That’s right — the video you slaved over to get just right won’t get watched until the end. If your videos are only 3–5 minutes, people are only going to watch the first two minutes of them.
Don’t expect YouTube to suggest and rank your videos that have that short of a Watch Time. It just won’t happen.
OK, so we want the videos to be longer… but how long?
Often times, we will tell clients to make longer videos, and they make the mistake of going from three to 30 minutes, thinking logically that if they want 10 minutes of eyes on time, then 30 minutes will do the trick.
But people don’t watch videos logically. Instead, they choose them strategically.
Super-long videos will scare away viewers rather than bring them in to watch.
In today’s fast-paced world, humans have short attention spans — apparently shorter than goldfish, according to this article.
Many people don’t have the time or the desire to sit and watch a 30-minute video, so they won’t even start. After all, that’s longer than an episode of “The Office” or “Friends.”
Another reason why super long videos are just not the best option is because creating them is hard to sustain.
Longer videos are harder to make one time, let alone consistently. And YouTube is as much about consistency as it is anything else we’ve mentioned so far.
Channels that post videos on a more consistent basis will get better results because they’ll get more channel Watch Time. You want to offer a steady stream of content, not sporadic dumps of information.
This doesn’t mean you have to post daily, but it does mean you have to post consistently.
I recommend one to two videos a week when getting started, but at the end of the day, you want to choose a strategy that’s sustainable.
The best business worth getting is repeat business, and so you want to create a culture where people return to your site time and again to get new information, ideas, and solutions.
I can’t give you a 100% correct answer about the perfect length every one of your videos should be. Every channel and audience on YouTube is different.
Some viewers have longer attention spans than others. Some watchers are on YouTube more often than others.
With that being said, what we can do is look at the numbers, because the numbers don’t lie. They are what they are.
Studies have proven that the best performing videos ranged from 7–16 minutes. The average view duration for the highest performing videos ranged from 5–8 minutes. And the channels with the highest growth uploaded videos two to three times per week.
But don’t go thinking you have to hit a home run every time you post a video. This image is directly from our YouTube Analytics, and it shows our stats for the last 28 days:
Our channel is growing pretty well, and we have an average view duration of just 3 minutes and 12 seconds.
But here’s some very interesting additional data:
Twenty of our top 23 videos for the last month have an average view duration that is greater than our monthly average.
What does this mean?
Well, several things. The most important thing we learned is that we know that if we can get the audience to watch over 3 minutes and 12 seconds of a video, then YouTube will drive more traffic to it.
Like we said, your average view durations may be different, but over time, you’ll be able to figure out what works and what YouTube likes.
When that happens, then you’ll be able to control your own growth. But you’ll only get that information with data, and you’ll only get that data if you consistently post videos to your channel.
Here’s the takeaway: If you can consistently create videos of around 10 minutes long, that keep people watching for at least 3–5 minutes, and do it one to two times a week, then you’ll see great growth on YouTube.
Okay, now I know what you’re thinking: Views and subscribers are cool, but like they said in the movie Jerry Maguire, “SHOW ME THE MONEY!”
Don’t worry — that’s coming next.
Well, like I mentioned at the beginning of the article, they didn’t want their ads on profane and negative content.
If advertisers boycott, creators don’t get paid. Many YouTube creators voiced their displeasure and even threatened to leave the platform.
I understood their frustration. Especially when the majority of those creators relied solely on YouTube Ad Revenue for income.
If you don’t quite understand the concept of YouTube Ad Revenue, this should help explain it:
It says that the way you make money on YouTube is by serving up ads on your videos and from people subscribing to your content.
You can, therefore, see why the Adpocalypse was so bad for YouTube Partners. But I can happily confess that while all of this was going down, I wasn’t worried at all.
That’s because our primary goal with YouTube has been, and always will be, to utilize it as a source of lead generation for our business.
That’s right. We don’t look at YouTube as our primary source of revenue — and neither should you.
The money that we make from ad revenue is always going to be just a bonus for our efforts. After all, no other platform pays you as well to upload your videos as YouTube does. Even though Facebook recently introduced monetization, they’re still far behind YouTube in this regard.
But, at the end of the day, it really doesn’t matter, because we’ve used YouTube alone to generate over 500,000 people for free.
If you understand even just a little about business, then you can understand how valuable that many leads are.
Add to that the fact that these are 500,000+ warm prospects, and it becomes easy to see how we can generate thousands of sales every single month from it.
Let me explain how we do this.
First, we create a free gift to give away to our viewers.
That’s right. The first step to making money is to give something of value away for free (hang in here with me).
This could be any piece of content, from a little five-minute exclusive video to an Ebook we’ve created specifically for this purpose.
A lot of times, we will take older content that’s gotten a little stale and repurpose it.
That way our gift-making doesn’t take that much time to create, but it’s still meaningful to our audience.
Then, at the end of each video, we provide a verbal call to action (CTA) that instructs the viewer to take specific actions.
I’m sure you’ve seen them before: CTAs are when YouTubers tell their audience to “Like” and/or “Subscribe.”
Verbal CTAs are extremely powerful in regards to the growth of your channel and in turning views into leads. And it turns out that if you tell viewers to complete an action, they are much more likely to do so.
I recommend devoting the last 10%–15% of the video to doing precisely this. But I take it a step further and offer an incentive for giving us the most valuable property on the internet — their email address.
We offer viewers that free gift that we mentioned earlier. All we ask from them is to click over to our lead capture page, a.k.a. a squeeze page, and then enter their email so we can send it to them.
That’s all — we just need to know where to send our gift.
Here’s an example of a CTA that we would use:
If you enjoyed this video and want a FREE workout to help you continue to improve your skills, then click the link in the description. That will take you to a page where I ask you for your email. You put in your email and I’ll send you the workout straight back to that oh so very warm email address — an address that is so warm that it’s hot by the time they open their free gift from you.
Watch a live example of one of our CTAs in the video below (skip to 7:55 to get to the CTA):
Here’s an example of a squeeze page that we would send our viewers to:
The squeeze page should reaffirm what it is that they’re going to be getting and should tell them what to do to get it.
From there, they’ll enter their email, and we’ll send them the free gift just as promised.
And it’s not just about the free gift (though that helps). It’s about follow-through.
We promised them a free gift, and we delivered on that promise. Following through builds even more trust with our prospects. And we sent them something of real value.
Let’s put this all into perspective: A viewer comes to our channel, finds a solution to their problem (through us), and we become a hero to them.
Then, before they leave our video, we offer them a free gift. And we simply ask for their email so we can send it to them.
There isn’t much more relationship-building you can do with a prospect before getting them on your email list than that.
But just imagine how they feel about you and your brand at that moment. You came through for them in spades. All they wanted was a video, but now they have someone they can trust to deliver the information they are after.
Next time they need a question answered, where do you think they are going to look first?
But it gets better! By obtaining their email, you can now contact them whenever you want.
I’m sure they’ll be happy to hear from their hero — especially when their hero tells them that there’s a new solution available and it will only cost them X amount.
They trust you, they value your opinion, and you’ve come through for them before. When you start offering them paid solutions to their problems, you may be shocked to see how fast and how much money they’re willing to spend with you.
Because YouTube allows you to build these relationships even before prospects ever reach your email list, it allows for a much faster relationship build, turning what was just an introduction into an effective (and virtually painless) sales process.
Before I wrap this up, I want to give you some ideas of paid offers that you can create and offer to your prospects once they’re on your email list:
Be creative and create whatever is most comfortable for you. But whatever you do, do it well and do it fast.
That’s right — speed matters in business.
If you love writing, then make an Ebook, but if writing is slowing you down, then ditch the book and offer a video course instead.
Let’s go through the steps once more:
This is the YouTube Money Map in a nutshell — the overarching strategy for what we do on YouTube with our business and the businesses of our clients.
What makes this strategy so powerful is its simplicity and flexibility.
What I’ve shown you today is enough to get you started successfully and eventually get you making $100K/yr with just YouTube.
I’ve mentioned a few things in this article that should have your mind racing. As a member of the jury, I hope you came to the verdict that you need to be utilizing YouTube for your business.
“If you have a dream, you can spend a lifetime studying, planning and getting ready for it. What you should be doing is getting started.” — Drew Houston
That right there is one of the reasons why I created this for you.