Don’t Fight A Losing Fight

Getting started on YouTube can be a humbling experience…

Especially if you don’t have a strategy.

We recently worked with a client who was a little lost.

Chris was having problems. 

He had been posting YouTube videos for nearly a year and had not gained many views or subscribers.

He thought had tried everything…

But after a year it felt like trying to squeeze water from a rock.

He was frustrated at having so little to show for his efforts. 

And when we reviewed his work it was clear he had been trying.

So he booked a one-hour consult with us.

Five minutes into the conversation became clear to us why Chris was fighting a losing battle.

I want to make it clear that Chris is a very clever guy. 

He graduated college and now owns a gym. 

He’s been messing about in internet marketing for his fitness business for some years already.

He’s not new to this. 

He knows a lot.

Yet Chris had made a rookie mistake. 

What he did was not unlike someone joining his gym and starting a weight lifting routine without a plan. 

They almost never get the muscles they want because they are flying blind.

The same thing was happening with Chris. 

He was posting videos without a strategy.

Now he’s not alone. 

In fact, YouTube is full of people with exactly the same problem. 

It’s the single biggest reason why people fail on YouTube.

Let me explain by drawing you a picture of what a typical YouTube strategy looks like for someone like Chris:

They pull out their camera, hit record, upload the video and nothing happens.

I asked Chris if he had done any research on what people were searching for on YouTube.

He said he just “assumed” he knew what they wanted.

Rookie mistake.

“Assumption is the mother of all …”

So I asked Chris to partake in our “Family Feud” research exercise.

I want you to do the same.

Don’t worry… 

It will only take a second of your time. 

But it might be the most valuable moment you spend on the internet today.

Open up a notepad and write this question down.

If you surveyed 100 ideal customers and asked:

“What would you type into Google or YouTube to improve at [PROBLEM YOUR BUSINESS SOLVES]?”

What would the 3 most likely answers be?

I’ll let you write them down really quick and then we will continue.


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