In the last few years, video has rapidly become more popular.
ESPN features video, news sites feature video, and you’ve seen all the social media platforms delivering more video as well.
And because of this, video marketing will continue to become more popular.
In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers want—all the while catering to their on-the-go lifestyle.
Just how big is video?
It’s projected to claim more than 80% of all web traffic by 2019.
And guess who’s the king of video?
Yup, you guessed right. YouTube!
The other day I was on the call with a client of mine.
His name is Tristan and he has been going hard on YouTube for the past few months.
He has already started to generate new leads and sales into his business.
There was one thing he said on the call that really stood out to me.
“Dude, I didn’t think YouTube would be such a goldmine,” he said. “I can’t believe I ignored it for so many years. If I would have known how effective it is I would have been using it all along.”
Now I’ve been preaching this for years…
But it still amazes me how slow content providers are to come ‘round to my way of looking at things.
And it’s not just my way of looking at things—it’s the way 1 billion monthly users of YouTube think as well.
That’s more than 1 in 8 people on the planet—every month!
Those numbers blow me away every time I think about them.
But that’s not the half of it.
Here’s what makes YouTube even more effective than every other social media platform when it comes to growing a following…
Better than Instagram, Twitter, and even better than Facebook.
It’s the fact that YouTube is a search engine.
In fact, it’s the second largest search engine in the world, right after its parent Google. (You know YouTube is doing something right when people are talking about it and Google as search engines in the same sentence).
Being a search engine means the viewers that find your content are actively searching for solutions to their problems.
Read that again: “Actively searching for solutions to their problems.”
This is a game-changer!
It’s why YouTube traffic is the warmest of all traffic sources.
Warm traffic is the best type of traffic you can get to your website.
Let me explain how it works.
John Doe goes onto YouTube to search for a solution to a problem.
He finds a list of videos that YouTube recommends as being that solution.
He chooses a video and receives that answer he’s been looking for. Instant gratification!
From that moment on, the problem solver is viewed as a hero!
The person in the video provided exactly what John Doe wanted and did it in a convincing, easy to follow manner that John Doe could watch.
They’ll also now assume that you have the answers to all their problems relating to that subject.
And what’s particularly important is that YouTube allows you to become the hero BEFORE you even make an offer to your prospect.
It doesn’t matter whether your offer is free or paid—you’ve already won them over with your content.
Remember, they found you.
You were there for them with exactly what they were looking for.
This allows you to build a genuine—and lasting—relationship with your prospects.
One last point about YouTube then I’ll move on.
When you post on most social media platforms, your reach with the posts usually withers and dies within the first few hours or days.
You might make a big splash but someone is coming up right behind you to make a bigger splash that will swamp yours in a second.
Indeed, most platforms rely on your posts getting swept away and ignored after just a couple of hours so that people will return to gobble up new content.
YouTube works in exactly the opposite way.
Because YouTube is a search engine, its content is archived.
That means the video you post today is discoverable months and even years from now.
Instead of being a ripple in the pond that quickly disappears, your content is like a treasure chest that never runs low.
All you need to do is send more pirates to discover it.
And that’s where the YouTube Money Map comes in.
We still have videos we posted years ago that continue to get thousands of views, subscribers, leads, and sales—all on autopilot.
I’ll be the first to admit, these results aren’t ordinary.
But they are attainable for anyone that’s willing to put in the work.
By that I mean that no one is going to go look for your video if it’s not content gold to begin with.
But the bigger problem is that there is lots of hidden treasure on YouTube that never gets found because no one left behind a map.
Let me explain…